GREENY – EC INOX - Recoquip

GREENY – EC INOX

INCENTIVE USER EXTERNAL USE – OUTDOOR

Description

EXTERNAL incentive systems for differentiated collection and REDUCTION of waste volumes.
A new tool of GREEN Marketing and environmental ethics, a tool for involving people who are driven to take action in favor of the environment, recycling of PET bottles (very precious material) and CO2 reduction. A simple gesture that leads the consumer to bring back to the RECYCLER the empty PET plastic bottles with the recognition of a shopping voucher, or various discounts, on dedicated or promotional products (marketing mix and co-marketing).
This incentive creates a demonstrable increase in separate collection and retention with increased sales.